#FandomMeetsInnovationWe revolutionise fan engagement by creating personalised digital experiences that reward, connect and celebrate the modern sports fan - while driving long-term value for brands and rights holders.
Trusted by leaders in world sport
The shiftFan behaviour has fundamentally shifted. Younger audiences are digital-first, attendance is under pressure, and fans now expect to participate - not just watch.
Younger viewers consume sport across streaming, social, UGC and gaming - rarely through a single channel. Rights holders must reach them across the whole digital ecosystem to capture attention.
Ticket prices have risen far out of line with inflation, while ageing venues offer poor connectivity for a digital-age audience. The pandemic permanently changed how people consume sport.
Gen Z and Gen Alpha demand experiences that fit their digital lives. Interactive, gamified, instant formats are now essential to meet the expectations of digitally native audiences.
Our approachDrive meaningful engagement through gamification, challenges, community features and exclusive access.
Personalised incentives through a curated marketplace, turning loyalty into tangible benefits.
Tiered membership with premium benefits, so fans feel valued and invested in the brand.
Full ownership of first-party data for deep segmentation, predictive analytics and smarter decisions.
Case studiesFrom ideation to on-site delivery, here's what we've built - and the results it drove. Swipe through the live products.
Drive mass participation at a LIV event in a market with low golf familiarity - which meant a stripped-down, instantly accessible experience anyone could pick up in seconds.
Designed and delivered a simplified Score Predictor optimised for speed and scale: prediction games across timed windows, a golf-knowledge quiz to broaden appeal, a tournament info hub, a referral mechanic for organic growth, and a daily prize structure to sustain engagement across the event.
Connect a hospitality and entertainment-led crowd to the sport itself - giving attendees a reason to engage with the action across all three days, before, during and after play.
Designed and delivered a mobile-first engagement hub: a venue-wide QR hunt, live match predictions, a polo knowledge quiz and an interactive site map - all rewarded through a sponsor-funded raffle, partner competitions and curated local-business perks, and capturing first-party data and audience insight for organisers and partners.
The fastest-growing segment of golf - casual, under-40, non-club players - has no digital home for organising games, finding playing partners or competing. The infrastructure that serves club members is closed off to everyone else.
The product, end to end: product strategy, brand identity and a working MVP (React + Firebase, WhatsApp-native, no download required). Game creation in seconds, date polls, Apple Pay green-fee escrow, location-aware discovery, and the proprietary WAGL rating that turns every round into a relative ranking. Developed with Rick Shiels (5M+ audience) as Chief Ambassador.
Market context the product is built to capture:
Get fans out of the concert and fan-zone and onto the fairways - then keep a largely casual, non-golf audience genuinely engaged with the tournament itself.
Everything from ideation to on-site delivery. Two complementary products: a venue-wide QR Hunt that drove movement and captured first-party data, and a gamified Score Predictor (including the event-opening Back 9 Accumulator) that turned spectating into live competition with leaderboards, streaks and power hours.
The platformFrom digital communities to in-venue activations, every module plugs into a single connected platform - fully branded to you. Tap any module to explore.
Structured gameplay, team discovery, skill-based matchmaking and leaderboard logic - all designed to drive physical activity and community interaction. Turn fans into players, and players into a ranked community.
Build shared spaces where fans follow, react, post and compete - with profile systems, content feeds and behavioural triggers that drive ongoing engagement, all inside a walled garden you own and control.
Seamlessly connect to real-world transactions through card-linking - capturing offline behaviour, attributing value to partners, and rewarding loyalty without added friction. A curated marketplace turns points into tangible benefits.
Add interactivity to broadcast moments with overlays, fan predictions, polls, second-screen games and real-time engagement metrics - turning passive viewing into an active, measurable experience.
Deliver structured learning pathways with skill progression, session tracking, interactive challenges and sponsor-ready content journeys - connecting fans to instructors and coaches inside the ecosystem.
Layer live activations with QR unlocks, geofenced moments, in-venue missions and digital rewards - transforming passive attendance into trackable participation, with ticketing and venue discovery built in.
Who we helpScalable solutions tailored to influencers, clubs, leagues and federations - whether driving acquisition, loyalty or new revenue.
Advanced tools to activate and grow audiences. Gamified engagement and real-time insights foster connection while diversifying revenue through campaigns and exclusive content.
A comprehensive platform integrating ticketing, membership and rewards into one ecosystem - driving revenue while deepening insight into fan behaviour.
A connected ecosystem that drives retention and commercial success, with data integration and segmentation benefiting every stakeholder from fans to sponsors.
A centralised solution to streamline engagement and operations across multiple entities, with aggregation and community tools that scale global impact.
Working with Entourage has been a consistently positive experience. They take the time to understand our needs and adapt quickly - a partner we can trust to get it right.
Paul DunstanDirector of Events, Golf SaudiLet's talk about how we can activate your audience. Book an initial consultation and we'll show you what's possible.
